Swegon on Tour is the North American-wide roadshow, showcasing our latest products and solutions. The Swegon on Tour car is equipped with a selection of Swegon’s products. For those of you that are not able to visit us at exhibitions, this is a convenient way to experience our products. The only difference is that we come to you and not the other way around.
How it all began
It all started with the small demo GOLD unit, RX05. For a whole year, this travelling unit floated from rep to rep, allowing them to showcase the unit to customers. The impact was huge – customers were able to touch and play with the working GOLD unit and were thoroughly impressed by what they saw. From this early trial and a growing customer demand, it became clear that we had to design and execute a program to engage mechanical engineers by bringing our products to them to drive new opportunities. From there, Swegon on Tour was born!
Designing the Program
The concept of Swegon on Tour was heavily inspired by an existing program developed by our Swedish parent Swegon AB. The program involved creating a branded van that showcases fully-functioning products and driving it to customers. Our aim: to engage the mechanical engineering community and to help them understand Swegon products and their value-add. To begin, we developed a 12-month road trip plan for the campaign. Working closely with our representatives, we schedule dates where they can drive right to their customer’s footsteps.
The big launch took place at our annual industry event at the Las Vegas Motor Speedway in January 2017. Our guests at the event were thrilled to see the newly designed van standing next to the track. The Swegon on Tour van didn’t look too bad next to the exotic sports cars, either!